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About Me

I focus on continuous improvement and accelerating business and client outcomes, with over 25 years of related professional experience.

My customer-centric approach focuses on VOC, usability testing, and analytics data. Rapid iteration of design concepts and prototypes for quantitative and qualitative user testing. Basically, I help organizations understand their customers and turn those insights into value.

I also find great pride in helping designers grow and build lasting careers. I have led many talented teams throughout my career and focused on building not just award-winning designers but their total development plans.

Leadership Philosophy: Fostering Trust and Empowerment

As a compassionate leader, I’ve mastered the art of harnessing the strengths of diverse creative personalities. I cultivate an environment built on mutual trust, where failure is embraced and authenticity is encouraged in the workplace. I understand there isn’t always a single correct answer, and I steer clear of micromanagement. I have harnessed the methods of design thinking into my leadership style, running critique sessions and brainstorming in a manner that enforces trust and allows individuals to shine.

Effective Communication: Crafting Compelling Narratives

My storytelling abilities help to explain concepts and strategies to all levels. Whether a straightforward project or a high-stakes presentation, I weave compelling narratives that showcase the work and explain its rationale. I strive to engage and communicate with my audience, from stack holders to C-suite.

Problem-Solving Approach: Prioritizing User-Centric Solutions

Regarding problem-solving, I excel in unraveling complexities and organizing thoughts. I guide teams to develop solutions and designs that resonate with users, prioritizing usability and familiarity. It’s not just about creating a clean UI; it’s about crafting experiences that seamlessly fit into people’s lives. I rely on a methodology called Object-Oriented User Experience (OOUX) to design systems based on users’ mental models of the digital space, creating intuitive and easy-to-learn digital experiences.

Flexible Processes: Tailoring Methods to Projects

Regarding my process, I don’t believe there is a one-size-fits-all approach. Agile is excellent for iteration and ongoing enhancements, while Waterfall is suitable for redesigns or starting fresh. I believe in combining methodologies when necessary and ensuring that the process supports the work rather than hindering it.

Balancing Leadership and Design: Leading by Example

As a senior leader, I play a vital role in shaping the design direction and ensuring exceptional user experiences. However, I am still driven by the pursuit of problem-solving and curiosity. I don’t get in the way of my designers but instead have been known to jump into the trenches with them.

Adaptive Methodologies: Leveraging a Variety of Approaches

Similarly, I approach projects with a diverse toolkit, recognizing that user-centered design principles are just one of many valuable tools at my disposal. My experience has given me the knowledge to know when to use what approach, understanding that UX is akin to a science with a systematic process. I often employ the double diamond approach—Discover, Define, Develop, and Deliver—but remain open to adapting methodologies based on the specific problem.