The Assignment:
We were to promote a new product launch as well as make a digital experience that work hand in hand with print and out of home activations.
The Approach:
I created a flash site that had similar look and feel to the offline materials but expanded the experience. The idea was “what could you fit in the latest Thule?” The print featured camping equipment, sports and baby items. The site had those examples and more. You were challenged to drag the items into the Thule as fast as you could, and always had room for it all. We had a leader board for times and everyone who tried the challenge was enter to win.
